Akky van Ogtrop on Organising Paper Contemporary
In 2013 I was approached by Barry Keldoulis, director of the Contemporary Art Fair, with the proposal to organise a works on paper section as a special project presented in association with the Print Council of Australia (PCA). This proposal was based on the blueprint of the Sydney Art on Paper Fair (SAPF), which I founded in 1989 and organised until its tenth anniversary in 2005. SAPF was the first art fair in Australia specialising in works of art on paper.
I was unable to go ahead with the project in 2013 (too short notice), but when Barry approached me again in 2015, I decided to take on the challenge. I presented Paper Contemporary as a project in association with the PCA, but planned it in such a way that the PCA was not involved in administration, or any other work in relation to this project. With the fair organisers, I developed a plan for a section focussing on works on paper, prints, and artists’ books – still based on the SAPF idea, but placed within the Sydney Contemporary Art Fair. And that’s how Paper Contemporary was born.
Hosted within Carriageworks, the city’s urban industrial arts precinct, I encouraged and invited a dynamic grouping of print studios, master printers and workshops to participate. Complimenting the main fair, the result was a special survey of the works on paper sector, curated to focus on original limited edition prints, multiples, artist’s books, and zines held at Bay 19.
Why do you think it’s important to have a space dedicated to works on paper within a fair like Sydney Contemporary?
To have the Paper Contemporary participants together as a group has more impact than if they had to compete with the big spaces/galleries.
Ours was an intimate, inviting space and the audience was not made to feel intimidated. It gave them the chance to talk to the exhibitors and see the works up close. Another important reason for me was that Paper Contemporary presents such a good opportunity and platform to show the best of the best, to better educate future collectors on the joy of buying and living with works of art on paper.
How did people respond to the exhibit?
I had terrific feedback, especially about the atmosphere of our space. Many told me it was the most vibrant section of the fair, which is a great compliment for all of the exhibitors. Most of them did very well, not only with sales but also with making new connections. I am sure a lot of follow-up business will occur.
Is there anything you would do differently?
I found this year’s fair better organised than the first one; however, many improvements can still be made. In regards to Paper Contemporary: there is always something I would do differently. With SAPF I tried to improve every fair. Same now, as this was the first year in a building I did not know. To mention a few things: I would do the talks, panel discussions and demonstrations differently. I would consider how to improve the configuration of the stands and the tables. Lighting can be improved, etc. I also hope to get feedback from the exhibitors: that is very important.
What was the highlight of the fair for you? Did a particular work stand out?
This is difficult to answer. Was there a particular work? No, not really. I saw some great works – too many to make one choice. I always enjoy seeing the German Expressionist prints in the Olsen Irwin Gallery. There were some great works in the Annandale Galleries stand. I enjoyed the works by Tan Vargas in Gallery Mutt, Santiago, and many other interesting works in the international galleries. It is really a pity the fair did not produce a catalogue. It always helps your memory…
Akky van Ogtrop is the Executive Director of Akky van Ogtrop Fine Arts. She is a curator, an art historian, an art valuer and the President of the Print Council of Australia.